Experience

Work Experience

Director, Marketing Strategy

Alaniz Marketing

San Francisco, CA (Remote)

Grew startup video conferencing brand usage by over 90%, driving 8,000+ app installs.
Slashed free trial CPA for SaaS product by a 80% through strategic channel realignment.
Guided and inspired a multifaceted marketing team comprising media buyers, marketing automation experts, organic social media specialists, and copywriters.

B2B Growth Advisor (Biz Dev Strategist)

Toronto, ON (Remote)

Developed and effectively communicated paid media, SEO, and positioning/messaging demand generation strategies for product and sales led B2B SaaSs
Selected right-fit clients that did not churn led to client testimonials and were upsold after onboarding.
Closed $650k in new business during three-month period, obtaining 130% of quarterly quota run rate.

Director, Account Mngt

Linx Digital Agency

Toronto, ON (Remote)

Responsible for $500K to $1 million monthly media spend for high ticket info-product and DTC e-commerce clients.
Increased quarterly client retention rate from 33% to 75% based on improved performance (ROAS/CPA), processes, and professionalism.
Managed 10 plus employees and freelancers for media buying, analytics, CRO, script writing, video production, video editing, and client delivery.

Associate Director, Solutions Engineering

Rise Interactive

Chicago, IL (Remote)

Developed marketing strategies for enterprise level e-commerce, lead-generation, and branding clients leading to over $100 million in agency revenue.
Led cross-functional team collaboration through RFP response process serving as final editor and contributing subject matter expert (SME) driving an 85% invitation rate to the presentation round and 33% overall win rate.

Master of Business Administration

MBA

I received my MBA from Pepperdine Business School, where I focused on business strategy and marketing.

Pepperdine Graziadio Business School

Digital Marketing Strategy

B2B Lead Generation

E-Commerce

Performance Marketing

English (Native)

Spanish (Proficient)