Case Studies
B2B SaaS Demand Gen
Previous year's lead count surpassed in 2 weeks
tevixMD, a healthcare SaaS company, struggled with a disjointed website that wasn’t resonating with qualified clients. I revamped the site architecture, focusing on clear messaging and strategic positioning, enhanced by impactful copywriting. The result? In just two weeks, tevixMD generated more qualified leads than in the entire previous year, establishing a robust foundation for sustained demand generation and growth.
2.24x ROAS YouTube Ads
Direct Response Ecommerce Strategy
I led the team that provided an end-to-end service, including copywriting, production oversight, and media buying for Indestructible Shoes. The YouTube performance marketing campaign generated over $1.28 million in sales during a 4-month flight. Read the full case study on Linx Digital's website. I was under contract with Linx during this project.
B2B Copywriting
Targeted Copy for Distinct Audiences
Shopping Gives, a platform powering charitable giving strategies, hired me to rewrite their website during a brand refresh. The project involved targeting Fortune 500 enterprises while still engaging their core direct-to-consumer clients. The result? Copy that resonates with both small DTCs and Fortune 500 prospects, driving conversions and supporting their demand generation efforts across diverse markets.
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B2B Demand Generation
SaaS App Download Strategy
I led the launch strategy for an ultra-secure video conferencing software, resulting in over 5,000 app downloads in 3 months. The cost per acquisition for freemium version signups was 50% lower than our target. We primarily used Google Ads and Reddit to acquire users, while HubSpot was utilized to execute email campaigns and drive users through the funnel.
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